“I’m happy to report that we have made steady progress and have now entered what can be described as the last lap of this race,” Mr Joel Edmund Nettey, President of the Advertising Association of Ghana told members at the 25th Annual General meeting in Accra.
The bill when passed would lead to the setting up of the Advertising Standard Authority to bring together relevant industry players to ensure that things were done right.
Mr Nettey said the bill when passed into law will help deal with charlatans who parade as marketing communication professionals, and ultimately protect consumers.
It will also help address many issues related to standards and bring sanity into the industry and called on members to help support the process for its early passage.
Mr Nettey announced that the annual flagship award programme of the Association, the Gong Gong Awards would be held on October 1, 2016.
He said the awards would be part of a week-long Advertising Week celebration to give members the opportunity to get together as an industry family.
He also encouraged members to enter and participate in other regional awards to win laurels for themselves, saying “non-interest in awards suggests that we are content to be without a push for excellence.”
In this direction, Mr Nettey said, the AAG was liaising with organisers of other global and regionally recognised awards to open up to members.
On interest in AAG affairs, Mr Nettey called on members to show commitment towards the Association at all times and not only when they run into difficulties.
“This is an association of equals and the only way for it to grow is for all members, corporate and individual to get involved and to contribute ideas, thoughts, resources and everything else to the Association for our mutual benefit,” he said.
He urged the members to offer themselves to serve on the various committees to bring their inputs to help improve the Association.
On training, Mr Nettey said the AAG secretariat would hold a series of local training programmes from August 2 through to September 22, 2016 aimed at upgrading the human resource base in preparation for the licensing regime.
He said the courses would be institutionalised and lead to the set up of the Institute of advertising and the provision on proper certification for all courses.
Mr Nettey said while the industry was facing challenges due to economic difficulties, members were committed to making steady progress and called for individual and collective efforts.
Mr. Nettey said the National Outdoor Advertising Standards Taskforce had been set up under the auspices of the Ministry of Roads and Highways and the National Road Safety Commission to enforce standards of the placement of billboards.
“As a sequel to that, we have had a series of meetings with the Ghana Highway Authority on removal of dilapidated signs on the Tema-Accra Motorway. The sign has been marked to be relocated voluntarily by members after which the national taskforce will move in to do same,” he said.