Access Bank Launches ‘Big Deal’ Campaign

ACCESS PIXAccess Bank has launched a campaign to encourage Ghanaians to cultivate the habit of savings in Accra yesterday.

The campaign dubbed “Big Deal” which aims at encouraging members of the public to sign up to a range of flexible savings and current account options at the bank to secure their financial future will be rewarding those that imbibe the savings culture with exciting incentives.

Existing customers are expected to improve their financial well being by increasing their savings deposits.

Speaking at the launch Stephen Abban, Group Head of Personal Banking, Access Bank said “the bank aims to put the power of banking into the hands of all consumers in this country and beyond. We desire to break down the structural and educational barriers that hinder access to banking.”

“Through the campaign, we are giving Ghanaians more reasons to use savings as a tool for financial empowerment,” he said.

The campaign which yesterday will run till the end of November is open to both existing and new customers.

To enter the promotion, new and existing customers must deposit minimum GH 200 in their account and grow their balances over the three-month period to join the expected 200 customers who will be rewarded with interesting exciting prices.

An estimated 2.5 billion working-age adults globally, roughly half of the world’s population, is excluded from financial services.

In Sub-Saharan Africa, only 24 per cent of adults are banked, although Africa’s formal financial sector has experienced some appreciable level of growth.

In Ghana, 44 per cent of the adult population is unbanked, meaning that they are excluded from credit, insurance, savings accounts, and other formal financial services.

“The Big Deal campaign is one of Access Bank’s ways of bringing the power of banking to the people. We are deepening engagement with the unbanked and under-banked, providing them tools to elevate them out of poverty and as a result, participate in economic growth,” he said.

Mr. Abban said two mini draws would be held in the months of September and October to reward early adopters of the campaign.

“As a Bank, we understand the difficult times that we live in, so we are helping both families and small business owners to secure their future through flexible savings and current account products that promote wealth creation,” Dolapo Ogundimu Managing Director, Access Bank said.




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