Access Bank empowers women with ‘W’ launch

ACCESS PIXPriority must be given to women by players in the banking industry in the delivery of banking services and development of products, the Managing Director of Access Bank Ghana Limited, Dolapo Ogundimu,­­­­­­ has said.

He noted that women constitute a bigger part of the Ghanaian population and should not be ignored by the players in the banking industry.

Speaking at the launch of Access Bank’s women banking initiative at the plush Movenpick Hotel at the weekend, Mr Ogundimu said special attention needed to be given to women, who constitute a “powerful segment of our community”, and stressed that banks should develop tailor made products to meet the financial needs of women.

A key component of the ‘W’ Initiative is the Maternal Health Support Scheme which provides women with the opportunity at pursuing their dreams of motherhood and completigng their families.

The scheme gives women support for various fertility treatments such as In Vitro Fertilisation (IVF), Intrauterine Insemination (IUI), Gestational Surrogacy, Intra-Cystoplasmic Sperm Injection (ICSI), Myomectomy, Hysterectomy, Endometriosis among others.

According to him women constitute about 51 per cent of the country’s population

“Given the significant number of women in Ghana’s population, sustainable economic development and growth can only be guaranteed if there is deliberate policy focus on meeting the needs of women,” he said.

Globally, Mr Ogundimu said, women were responsible for about 83 per cent of all consumer purchases decisions in households.

He said the banking initiative dubbed ‘W’ is designed to inspire, connect and empower women across Ghana, while catering to their financial and lifestyle needs at various stages of their life.

“The ‘W’ initiative is a key component of the Access Bank’s financial inclusion drive which makes available to women, specialised bundled products and services to support them in their quest at growing their businesses, improving their family wellbeing and general lifestyles,” he said.

Mr Ogundimu noted the initiative is meant to empower women and also intended to inspire positive change in women through the various stages of their life, and across all levels of society – from the young graduate, the woman entrepreneur or the woman who is balancing family with work.

The Managing Director said women who signed on to the product could have exclusive services and products such as automatic salary advance, free GH link card for local transactions and access to career development workshops and business seminars.

He said a special desk and dedicated staff had been assigned to the ‘W’ initiative and the task of the staff was to listen to women who signed on to the products and assess their financial needs.

Unveiling the value propositions of the ‘W’ initiative, the Group Managing Director of Access Bank Plc, Mr Herbert Wigwe, said the launch of the product demonstrates the bank’s commitment to empowering women to help them meet their financial needs.

He said with the roll out of the women banking initiative, Access bank was on course in assuming its position as the dominant banking force not only in Ghana, but Africa as a whole.

The Chief Executive Officer of the Ghana Investment Promotion Centre (GIPC), Mrs Mawuenah Trebarh, who was the guest speaker, commended Access Bank for the revolutionary idea in deepening inclusive banking in the country to reach many unbanked markets.

By Kingsley Asare

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