ABL intensifies anti-underage drinking campaign

Accra Brewery Limited (ABL), has intensified its campaign to discourage minors from consuming alcohol.

The initiative is to caution and educate students and pupils about the dangers of alcohol consumption at an early age.

The company has been carrying out the campaign since last year, targeting students in primary, junior high and senior high schools in the Greater Accra Region.

Over the past few weeks however, the campaign has picked up steam with talks at Christian Methodist and St. Thomas Aquinas Senior High Schools.

As part of ABL’s objective of creating a sociable world, the initiative, is to ensure that the company’s products are developed, marketed, sold and consumed with high regard for individual and community well-being.

The campaign meant to reach 8000 underage persons directly by March 2016, aims at educating the public, particularly persons under the age of 18 about the dangers of alcohol consumption.

It is in pursuit of inculcating affirmative change in the younger generation that the company organised a seminar for over 1000 students, drawn from select second cycle schools within the Greater Accra Region, on the harmful effects of underage drinking.

The facilitator of the anti-underage drinking campaign, ABL’s Corporate Affairs Manager, Cyrus de Graft- Johnson, speaking to students of the  St.Thomas Aquinas SHS said ABL, as a good corporate citizen, had the mandate to prevent underage drinking to demonstrate the company’s  commitment to the well-being of society.

He advised the students to desist from alcohol intake since it could jeopardise their future aspirations and also pose serious health issues such as impaired brain development and physical arm.

“In as much as making huge sales and profits are important, we would not renege on our commitment to promoting responsible alcohol consumption. It is our belief that alcohol consumption is for adults and not for people below the age of 18,” Mr. deGraft-Johnson said.

While cautioning the students to discard the notion that alcohol could assist them study better, he urged the students to focus on their studies, read widely and take their education seriously.

By Times Reporter

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