AAG expects passage of Advertising Council Bill soon

netteyOgilvy and Mather, an advertising agency, was last Saturday crowned the Best Advertising Agency for the year 2016 after picking two of the four platinum awards at the 10th Gong-Gong awards.

Inova DDB Ghana and Insel Communications, also advertising agencies, emerged winners of the other two platinum awards.

Other winners of various categories on the night included Scanad, STB McCann, Rezultz Advertising, Digicraft Advertising Agency, Pacific Solutions, OriginM8 Limited, Adeko Minds Limited, Primus Advertising Limited, Telemedia Communications and Publicis Africa Group Ghana.

Speaking at the event, Joel Nettey, President, Advertising Association of Ghana (AAG) said the award was to recognise and acknowledge the contribution of individuals and agencies who have contributed to the growth of the advertising industry.

The event, in its 10th year, he said was aimed at acknowledging creative work in the advertising industry.

Mr. Nettey noted that the AAG was currently focused on ensuring that all practitioners were up to speed with modern demands to promote a better and competitive industry.

In a bid to effectively and efficiently regulate the operations in the industry, Mr. Nettey said the Advertising Council Bill was before Parliament for deliberation and passage and expressed hope that the bill would be passed into law by the next parliament.

Nathan Dube of Ogilvy and Mather, in an interview with The Ghanaian Times expressed satisfaction with the efforts made by the company to be adjudged the best after losing out last year.

He explained that the agency, in a bid to be better and efficient, integrated all its companies within the year to build a strong workforce.

“We have also strengthened our team and cut our dead woods as well as strengthen our ranks. Those attributes together with the power of our networks is what you see tonight,” he said.

Speaking on the theme, ‘Impact of digital advertising on global markets’, Dr. Kwame Akuffo Anoff-Ntow, Director-General, Ghana Broadcasting Corporation (GBC) urged advertisers to keep themselves abreast with the knowledge and craft of online advertising, which was now the popular medium of advertising.

According to GBC Director-General, advertising online was expected to increase four fold in the next two years saying that the advertiser who stands to benefit from this technological boom was the one who has the knowledge and tools to create content for both the local and global audience.

Dr. Anoff-Ntow urged the advertisers to understand the economic prospects of global online footprints and develop drivers including technological literacy, engaging content generation and aggregation to address competency concerns as well as make inroads in the advertising space.

 

 By Claude Nyarko Adams    

 

 

 

 

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