Lack of regular capacity building for startups and entrepreneurs has been cited as the major reason for the failure of businesses in the country.
To this end, Global Mentorship Network, a non-governmental organisation that focuses on helping business executives with the requisite skills and techniques for self and business development, has launched a business master class workshop for executives, entrepreneurs, startups and students.
Scheduled for April 27 this year at Impact Hub in Accra, the event, ‘Redefining Global Business Skills, Ethics and Standards’, was designed to enable participants harness their potentials and drive development for their respective organisations.
Founder of Global Mentorship Network, Daniel Sarpong, explained in Accra that research on the sustainability of businesses had shown that businesses were collapsing at a fast rate because handlers were not being sharpened often to ensure more efficiency.
He said the unfortunate trend was at a time when consumers engaged with brands changes constantly, requiring that companies keep up and adopt the appropriate marketing tools in communicating to consumers which was key in fuelling a company’s growth.
“A research conducted by Global Mentorship Network in 2017/2018 indicated that only seven per cent of companies in Ghana offer training sessions for their staff each quarter while only 23 per cent invested in staff training annually. As a result, many companies are losing out on revenue as employees are not sharpened often to ensure more efficiency,” he stated.
Leading practitioners in the field of sales, client management, marketing, communication and public speaking including keynote speaker Kafui Dey and Mr Sarpong would be passing on their expertise to provide participants with in-depth knowledge of the newest approaches and practices in their profession and build networks.
He said participants would be taken through training in sales, client management, communication and public speaking and urged businesses to register on time.
By Claude Nyarko Adams