Stratcomm Africa’s Chief Executive Officer, Esther A. N. Cobbah, has been appointed to the Board of the International Public Relations Association (IPRA).
The seventeen-member Board, drawn from the association’s global membership, was inaugurated in Vienna, Austria on 23rd February, 2019. Ms Cobbah is the first member of the Board from Africa, south of the Sahara.
Svetlana Stavreva, External Relations Manager, Global Technology Services (GTS), IBM Europe and official member of the Forbes Communications Council was also installed in Vienna, Austria, as President of the IPRA.
Introducing the new Board to their responsibilities, the Secretary General of IPRA, Philip Shephard said, “The International Public Relations Association brings together Public Relations practitioners from all over the world.
“We expect that Board members will be at the forefront of ensuring the highest standards of practice amongst our members and the industry at large. We commend all members of the new Board on their appointment which reflects the esteem in which they are held by their peers.”
President of IPRA, Svetlana Stavreva, said, “Esther has contributed significantly to the work of IPRA throughout the years of her membership. Over the last several years, she has served as a judge in respect of the Golden World Awards. I am very pleased to have her on the Board during the period of my presidency and I have no doubt that she will contribute important insights in our deliberations as a Board”.
The Stratcomm Africa Chief Executive, said, “It is gratifying to serve on the Board of the International Public Relations Association. More so at a time when Stratcomm Africa is soon going to be celebrating 25 years of our existence.
I look forward to contributing to the growth of IPRA as well as to the maintenance of high professional standards among public relations practitioners through my membership on this Board. I intend particularly to articulate the perspectives of Public Relations practitioners from Africa, thereby ensuring that these feature prominently in the outlook of the association.
There is no doubt about the important contributions that Public Relations can make to Africa’s development and we will be able to draw from the wealth of resources offered by this global platform for Public Relations”.
Esther Cobbah is the Chief Executive Officer of Strategic Communications Africa Ltd (Stratcomm Africa). An old girl of Wesley Girls High School, Cape Coast, Esther obtained her first degree at the University of Ghana, Legon, and further earned graduate degrees in Communications from the School of Communications Studies, the University of Ghana and Cornell University, Ithaca, New York, U.S.A.
Ms Cobbah has extensive experience working with public and private sector organisations as well as communities and individuals in Ghana and beyond.
She has a keen understanding of the value of effective communication processes for national development, organisational growth and individual livelihood enhancement, and she is constantly exploring effective communications strategies to promote innovation and social behavior change. She has won numerous local and international awards for her work in business and the communication industry.
Ms Cobbah is not new to membership of Boards of professional associations. Locally, she serves on the governing councils of Institute of Public Relations (IPR), Ghana and Advertisers Association of Ghana (AAG).